Social situations can already be awkward and complicated enough in real life, but taking them into the virtual world makes them even more so.
Take
Facebook for instance. You write a question on someone's wall and, through the "news feed," all your shared friends can see you wrote that question. Then that question just hangs there unanswered. The friend, you wrote the question to, has logged on since. You know this because you can see they've commented on other people's walls. You, however, are being ignored by them.
Do you take this personally? Are they deliberately snubbing you? Do they not feel your question relevant? Do they just not have the time to answer? They've had the time to write back to other friends and maybe even upload photos onto the site.
They wouldn't have ignored you if you had asked the question in person. That's just plain rude.
Do social networking sites, which are supposed to bring people closer together, encourage rudeness, given the impersonal nature of such sites?
Given that you're snubbed on Facebook by a friend, what does that mean for your friendship with that person? If they can't make time to answer your question, maybe they're just not that into you, because your true friends will write back right away.
And what to do with those friends who are not that into you? Do you just not bother to make time for them. Certainly, you won't be asking them any more questions on Facebook, because it's no fun being ignored.
Bringing friendships into the virtual world is complicated.